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Glasgow Event Company

0141 333 6535

Hair, Beauty, Aesthetics

Madison3 has been working on a number of projects this year. We have built up a wealth of knowledge and expertise in the hair and beauty industry with a wide range of valued clients. We have planned launches of several new products during 2014 and 2015, including a new training academy and the much heralded.defactosalons.com


We have also partnered with UK’s leading hair and beauty school, Inova Training Academy. We are assisting with developing a centre of excellence for the hair and beauty industry. With academies in London, Liverpool, Manchester, Warrington, Edinburgh and Glasgow. Courses include many leading brands and just as many niche products which add genuine value to any salon. Furthermore, Inova Training Academy delivers unique courses on Salon Management, Front of Salon Management, Sales Management, and Social Media Management. The team of trainers are individually experts in their fields and a joy to learn with. For more information, check out the website www.inovatrainingacademy.com .


Our very latest marketing tool is certainly creating a stir. An all encompassing sales and marketing management solution, it has one of the best SEO drivers behind it. The website launched on May 1st 2014 and has full UK coverage. The website is rich in functionality including reviews, online appointment booking, jobs/vacancies and much more. It can be used as an announcement medium with full integration to Facebook, Twitter, Linkedin and Istagram. One post on Defacto sees your announcement reaching thousands. To catch up with the latest industry news and to make sure your salon is listed, check out www.defactosalons.com

Your business, like our’s, depends on word of mouth “advertising”. This intuitive solution places word of mouth on the internet with incredible effect. Not only do we encourage your clients to review your salon and your services, we assess the performance of each UK city’s Top 20 salons against those reviews with a star rating system. Consumer choice has never been easier.

The salons on the website will also benefit from an “announcement” solution which allows them to announce new products, new services, new staff or even promotional offers.

There is also a recruitment section which allows for seat rentals as well.

Each salon is given access to an online reporting system so that they can check to see how many page visits they have had, how many phone calls they have received, an overview of enquiries received, how many appointments have been booked and review their reviews. An account manager will guide the salon through scripting their pages within our website.

Please contact us for more information or register through www.defactosalons.com

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